Facebook took a big leap up the video streaming rankings last month after barely making it into the top 10 during hte previous month. It is now sitting pretty in the number 3 slot behind YouTube and Hulu. While Facebook clocked up over double the unique viewers of Hulu, total streams were dominated by Hulu almost 4 to 1.
While YouTube is still the dominant market leader, executives at Hulu might want to take notice of the sheer viral power of the ‘social’ network’ impact that Facebook commands.
The picture for online video overall seems somewhat plateaued, with a Nielson reported 11.2 billion total streams in October — which is only enough to match the numbers from the hot summer video season. Still, total views are up slightly from September’s 11 billion, although uniques have fallen very modestly to 138.6 million from 139.3 million the previous month.