5 Press Release Myths Debunked

5 Press Release Myths Debunked

All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of eCommerce businesses are(…)

How to Define Your Brand in 6 Easy Steps

How to Define Your Brand in 6 Easy Steps

Brand = Minimalist You. Your brand is how your customers define you and that’s something you should be dictating and managing, not allowing to happen ad hoc. Whether you are looking to develop a brand from scratch or are looking for some basic ways to define it more effectively, consider the 6 steps outline below.(…)

8 Things You Must Know Before Advertising on Facebook

8 Things You Must Know Before Advertising on Facebook

When advertising on Facebook, a company can reach a lot of potential customers all over the world. While this is mostly true, it is wise for an entrepreneur to understand a few things. In fact, here are eight things you must know before advertising on Facebook. Anywhere in the world: When advertising, whether one is(…)

Facebook Metrics and Its Impact on  Your Marketing Efforts

Facebook Metrics and Its Impact on Your Marketing Efforts

Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are(…)

Inking a Facebook Page Using PageInk

Inking a Facebook Page Using PageInk

PageInk is a Facebook page creation tool that a business might use to create a Facebook page to help promote its business online. As such, the term isn’t used in a way that is self-descriptive of its true meaning. It seems to imply ink printed on a page. However, if you were to think of(…)

Copying Your Competitor The Facebook Way

Copying Your Competitor The Facebook Way

Good artists copy, great artists steal. This pithy quote holds true in this fast-paced, technologically-driven world of ours. More and more businesses are succumbing to the addictive habit of ‘borrowing’ the work of their competitors. At the moment, what is on everyone’s lips is Facebook and its acquired appetite for Twitter’s features. Facebook has just(…)

The Bright Future of Mobile Advertising

The Bright Future of Mobile Advertising

Twitter has just acquired MoPub with a consideration in the region of $350 million in stock changing hands. I know; another growth strategy by the giant social media networks. While it may be so at least going by the rumors that Twitter is set to file for an IPO before the end of next year,(…)

Using Facebook Hashtags For Business Promotion

Hashtags have been all the rage on Twitter for years, but Facebook recently introduced them.  While the use is similar to that of Twitter, there are some stark differences.  These are used so that people can see a newsfeed full of posts related to that specific tag.  It is a way for people to condense(…)

How To Stay Safe On Facebook

How To Stay Safe On Facebook

Every day, an average of 250,000 new users join Facebook.  Almost all of these people join to keep up with friends and family.  However, it is inevitable that a select few do use the social media platform for malicious reasons.  It is important to stay safe when you are using social media.  Safety is something(…)